NEW YORK, NY, September 1, 2007. Building on the ever-growing popularity of Thai cuisine and culture in the United States, The Tourism Authority of Thailand (TAT) today announced the launch of its Amazing Thailand Packages promotion, a unique program to encourage Americans to experience the wonders of Thailand first-hand. By partnering with hundreds of leading Thai restaurants throughout United States, TAT has created an amazing collection of travel and tourism packages, designed to provide American tourists with an easy, exciting way to travel to Thailand for the first time. The program, which will be promoted in fine Thai restaurants throughout the Midwest and Eastern United States from September 1, 2007 through August 31, 2008, is part of TAT’s initiative to attract 14.8 million international visitors to Thailand in 2007, and 15.7 million in 2008. Guests of participating Thai restaurants will be presented with information about the Amazing Thailand Packages program, along with the many special travel and tour programs available; restaurant staff will provide helpful tips and recommendations, and will even assist guests with travel arrangements. The unique tourism experiences of the Amazing Thailand Packages promotion are specially designed by five leading Asian tour operators; Pacific Holidays, Nature Expedition International, East Quest Inc, Epiculinary, and China Silk Tours. All of these world-class travel specialists have a long history of arranging tourism packages in Thailand, and consistently earn the highest customer service marks. Each of the packages is specially designed to suit every traveler’s budget and preferences, ranging from a traditional tour of Bangkok to an all-inclusive culinary tour of Thailand. “Thai cuisine and culture are very popular in the United States, and become more so every day. Clearly, there is strong interest among Americans in learning more about, and enjoying, the cultural and natural beauty of Thailand,” said Bangornrat Shinaprayoon, director of the Tourism Authority of Thailand (New York). “The goal of the Amazing Thailand Packages program is to help Americans take the step from simply enjoying Thai cuisine in a restaurant, to experiencing firsthand the joys of Thai culture in Thailand.” Added Shinaprayoon: “Working with select Thai restaurants enables us to connect directly with American travelers who likely have an interest in visiting Thailand. Next time you visit a participating Thai restaurant, enjoy your food, explore package literature and choose the trip that appeals most to you. We promise, you’ll come back from Thailand with memories that will last a lifetime.”
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